Name and Face Shape

Researchers have demostrated experimentally that people subconsciously expect face shapes to match the sound of a name. Students were asked to sketch the facial features of imaginary men with one of the following 15 names: Bob, Bill, Mark, Joe, Tim, John, Josh, Rick, Brian, Tom, Matt, Dan, Jason, Andy, and Justin. A second group of students were asked to name the men in the drawings.Ten out of 15 times, the students matched the faces and names correctly. As an example of facial stereotyping, it appears that 'Bob' is a round-sounding name, whereas 'Tim' is a thin, angular-sounding name.

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